第一章 单元测试
1、
The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
A:对
B:错
答案: 错
2、
The business activities of international marketers are not affected by competition in their domestic market.
A:对
B:错
答案: 错
3、
With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as:
A:predicatable elements
B:demographic elements
C:uncontrollable elements
D:
| Level of technology |
|
Level of technology |
controllable elements
答案: uncontrollable elements
4、
_____ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
A:Segreation
B:Holism
C:Nativism
D:Self-reference criterion
答案: Self-reference criterion
5、
Which of the following is closely related to the self-reference criterion?
A:Marketing mypoia
B:Ethnocentrism
C:Differentiation
D:Multiculturalism
答案: Ethnocentrism
第二章 单元测试
1、
Geographical location plays a part in access to
A:markets
B:economics
C:politics
D:people
答案: markets
2、
Which of the following arguments regarding the need for protectionism is recognized by economists as valid?
A:Encouragement of capital accumulation
B:Need to keep money at home
C:Protection of an infant industry
D: Conservation of natural resources
答案: Protection of an infant industry
3、
The Principles of The Belt and Road are including
A:The Initiative is open for cooperation
B:The Initiative is harmonious and inclusive
C:The Belt and Road Initiative is in line with the purposes and principles of the UN Charter
D: The Initiative follows market operation
答案: The Initiative is open for cooperation;
The Initiative is harmonious and inclusive;
The Belt and Road Initiative is in line with the purposes and principles of the UN Charter;
The Initiative follows market operation
4、
Countries along the Belt and Road have their own resource advantages and their economies are mutually complementary.
A:错
B:对
答案: 对
5、
Climate is one of the most important factors in development is geography.
A:对
B:错
答案: 对
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